Inside P.U.R.E. Clothing NY

Pure is pioneering a new perspective to fashion. Inspired by you, Pure is creating authentic designs to bring out the best you. Unifying all categories of fashion, each piece has it's own meaning behind it. Wearing it evokes that meaning.

  • Classic Universal Core Collection:

    Designed and created just for you. Pure represents who you are. What you stand for, the character you have, and the traits that make you the person you are. Wearing this you are wearing your definition of P.U.R.E.

  • MBHS:

    Mind - Body - Heart - Soul. All components that make up who we are. Focusing on one ascpect and acting with a PURE intent. Being PURE comes from within.

  • Classic Multi Color Logo Tee:

    Our Iconic Logo.

    Wear your definition of PURE.

Supima French Terry:

Supima Cotton is light and breathable. Grown in the USA, Supima Cotton is a colorfast fabric that resists fading after washes. That allows the color to be vibrant which suits P.U.R.E.'s identity.

What makes our fabric so unique to other fabrics is the extra long staple fiber that gives the cotton its premium properties: Strength, Softness and Color retention. Our fabric is twice as strong than regular cotton.

Supima Cotton is rewneable, sustainable, and biodegradable. Taking what P.U.R.E. means a step further to the care of our product, it is important that we focus our attention on how the product gets made.

Our product is grown without the use of any pesticides, any toxic chemicals or GMOs. Just as you are, 100% P.U.R.E.

Check the product description to see what product is Supima French Terry.

Brand Values:

Leadership: Create and embrace your own identity; stand alone with confidence.

Honesty: Authentic to your thoughts and emotions; true to your word. Being trust-worthy.

Creativity: Possess courage to re-define normal; trust your ideas; feed off experience and energy. 

Open - Mindedness: Willing to expand your own beliefs; welcoming experiences that grow your identity; accepting other people for who they are.