About us

Creating a new perspective on everyday clothing.

As a consumer, one deserves to feel their best in their clothing.

Pure provides the most authentic pieces you can embody to add to your story.

Your story, is what makes you, You. 

So, make it a good one with PCNY.

PURE: BEING AN HONEST AND AUTHENTIC PERSON TO YOURSELF. FEELING FREE WITH YOUR OWN THOUGHTS. AN ABSOLUTE, SIMPLE AND CLEAR STATE OF MIND. BEING THAT AND NOTHING ELSE

What's Pure?

Based in Upstate NY, Pure is paving their own road to the world of fashion. Developing and creating unique styles for those who seek individuality. Being Pure is in your DNA, it's created for you.

Find the PURE that exists in you.

Brand Values

Leadership

Create and embrace your own identity; stand alone with confidence.

Honesty

Authentic to your thoughts and emotions; true to your word; trust-worthy.

Creativity

 Possess courage to re-define normal; trust your ideas; feed off experience and energy.

Open - Mindedness

Willing to expand your own beliefs; welcoming experiences that grow your identity; accepting other people for who they are.

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